Toni Jack's what??
There are two important things that happened in the past two days in Indonesia.
The first is the West Sumatra 7.6 magnitude earthquake. We are deeply saddened for the losses.
The second is definitely another great loss, but it occured in Indonesia franchise business: few McDonald's outlets in Indonesia had just changed their brand to Toni Jack's.
I figured it out when passing the Bandung Indah Plaza (BIP) and couldn't find the signature 'M' golden arc; instead I saw an ugly green logo of this Toni Jack's. My mind was like, "Are they insane? BIP's McDonald' is like one of the modern landmark of Bandung.. And they sell well there! What is this Toni Jack's that I've never even heard of?"
Apparently it's only a desperate scenario of Bambang Rachmadi, Indonesian owner of those previously-McD-outlets, after McDonald's refused to prolong his franchise license.
And I bet he is totally desperate. He concepted the new restaurant brand as pirate-themed fastfood outlet. With Popeye's still playing in the Indonesian fastfood competition, looks like the pirate will not even be a worthy opponent for the wimpy sailor brand.
But I'm glad McDonald's make the right decision anyway; I went to several Bambang Rachmadi's McD outlets besides the BIP's, and found them to be quite gross. It's the right decision to keep a standard of hygiene and such to your outlets when you are a leading mega-franchise in the world, although your products' ingredients are only carb and fat.
